ATHLYDO Inc.

EMBRACE THE PATH

PURSUE EXCELLENCE
MASTER DISCIPLINE
UNLEASH YOUR POTENTIAL
ELEVATE YOURSELF
PURSUE EXCELLENCE
MASTER DISCIPLINE
UNLEASH YOUR POTENTIAL
ELEVATE YOURSELF
PURSUE EXCELLENCE
MASTER DISCIPLINE
UNLEASH YOUR POTENTIAL
ELEVATE YOURSELF
PURSUE EXCELLENCE
MASTER DISCIPLINE
UNLEASH YOUR POTENTIAL
ELEVATE YOURSELF
PURSUE EXCELLENCE
MASTER DISCIPLINE
UNLEASH YOUR POTENTIAL
ELEVATE YOURSELF
PURSUE EXCELLENCE
MASTER DISCIPLINE
UNLEASH YOUR POTENTIAL
ELEVATE YOURSELF

who we are - our mission

"EMBRACE THE PATH"

Our slogan embodies our belief in the transformative power of self-improvement. We firmly believe that with the right mindset and consistent effort, anyone can achieve remarkable feats. This conviction inspires us to develop products and services that support your aspirations and elevate your performance.

EMBRACE THE PATH • ATHLYDO •

Core Values

At ATHLYDŌ, we build more than products, we build systems for human improvement.
Whether we’re formulating skincare or guiding an athlete through a transformation, our values remain the same: precision, discipline, integrity, and service. Everything we create is rooted in purpose and performance.

PRECISION - We build with intent.

From high-quality ingredients to tailored coaching systems, our focus is to deliver measurable results through smart design, tested protocols, and performance-proven strategies.

DISCIPLINE - We refine through repetition.

ATHLYDŌ is committed to improving what we do through data, feedback, and a relentless pursuit of excellence in both product development and human transformation.

INTEGRITY - We say what we do & do what we say.

We communicate with clarity and transparency, whether it's the formula behind WasaFit or a personalized training plan. Our clients always know what to expect and why.

SERVICE - We apply knowledge with purpose.

We act with responsibility and commitment, putting our expertise, science, and ethical practices in service of each client’s journey. Every result we support is personal.

Behind ATHLYDŌ

What athlydō brings into Fitness an Wellness Industry?

As a coach and athlete living in Japan, I’ve spent years working in a multicultural environment where language, background, and skin color fade, and respect, discipline, and hard work speak louder.

It was here, in the gyms and dojos of Japan, that I first encountered the Bushidō philosophy, not as something abstract, but as a way of life. I adopted its values not just in training, but in how I build programs, products, and relationships. It shaped me as a coach. And it became the foundation of ATHLYDŌ.

From coaching athletes to develop a product, my approach is the same:→ Precision. Consistency. Integrity. No shortcuts. We believe in the power of movement and how strength in the body can reshape the mind, elevate your confidence, and change your life.

ATHLYDŌ exists to support that transformation, through services and products built with intention.

This is for those who embrace the path.

ERIKA AVELLANEDA - Founder

about athlydō Inc.

株式会社ATHLYDO is a Japanese company on a mission: to deliver safe, effective skincare products and training solutions designed for athletes and individuals with active lifestyles. Rooted in the philosophy of Bushidō—the way of the warrior—ATHLYDŌ merges tradition and innovation to support physical excellence and personal discipline.

ATHLY: From athlete
YDŌ (道): "The Path"

Embodies the code of honor and purpose.
Connect with us to learn more about our products and services, become a distributor, collaborate, or represent our brand as an ambassador.

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