ATHLYDŌ INC.

Service with purpose

Built on the Bushidō values of consistency, resilience, and excellence.

who we are - our mission

"EMBRACE THE PATH"

Our slogan embodies our belief in the transformative power of self-improvement. We firmly believe that with the right mindset and consistent effort, anyone can achieve remarkable feats. This conviction inspires us to develop products and services that support your aspirations and elevate your performance.

EMBRACE THE PATH • ATHLYDO •

Core of services

At ATHLYDŌ, we build more than products, we build systems for human improvement.
Whether we’re formulating skincare or guiding an athlete through a transformation, our values remain the same: precision, discipline, integrity, and service. Everything we create is rooted in purpose and performance.

MASTER DISCIPLINE
ELEVATE YOURSELF
EMBRACE THE PATH
MASTER DISCIPLINE
ELEVATE YOURSELF
EMBRACE THE PATH
MASTER DISCIPLINE
ELEVATE YOURSELF
EMBRACE THE PATH
MASTER DISCIPLINE
ELEVATE YOURSELF
EMBRACE THE PATH
MASTER DISCIPLINE
ELEVATE YOURSELF
EMBRACE THE PATH
MASTER DISCIPLINE
ELEVATE YOURSELF
EMBRACE THE PATH

What ATHLYDŌ Brings to Fitness & Wellness

DISCOVER OUR SERVICES

Strength & Conditioning Programs

Customized training for athletes and individuals seeking real transformation.

Whether you’re preparing for competition, building foundational strength, or optimizing performance during a recomposition phase, our programs are built around science-based protocols, individual assessment, and progressive overload — not cookie-cutter workouts.

"Train with purpose. Adapt with precision. Perform at your highest level".

Performance Consulting for Coaches & Athletes

Elevate your approach with strategic insight and proven methodology.

We offer one-on-one consulting for coaches, sports professionals, and athletes who want to refine their methods, optimize training cycles, or build high-integrity coaching systems. This is where experience meets innovation blending sports science, movement intelligence, and real-world application.

"Learn the systems. Apply the discipline. Share the path".

Seminars & Educational Workshops

Empowering communities through education, movement, and mindset.

We host and deliver bilingual seminars for gyms, athletic groups, and institutions across Japan. Topics range from strength training for women, injury prevention, and body recomposition, to training design for coaches and business-building in fitness.

"Learn the systems. Apply the discipline. Share the path".

Meet Our Coaches

At ATHLYDŌ, our coaches are not only experienced professionals, they are living examples of the path we teach. From elite athletic performance to long-term human development, each brings a unique blend of expertise, discipline, and purpose-driven coaching.

Ben Franks

2x Rugby World Cup Champion

Professional Rugby Coach

With over 20 years in elite-level sport, Ben brings world-class experience in high-performance coaching, team development, and leadership under pressure. His career as a professional rugby player and coach has shaped his philosophy around resilience, structure, and accountability.

Contact Linkedin

Erika Avellaneda

Founder of ATHLYDŌ

Strength & Conditioning Coach

Erika is a certified S&C coach and Bodybuilding master nutritionist with over a decade of experience guiding athletes and clients throughout Japan. As the founder of ATHLYDŌ, she blends evidence-based training with a holistic mindset “Strengthen your body, elevate your life.” Her coaching philosophy empowers individuals to build lasting strength, resilience, and confidence one intentional decision at a time.

Check website

MEET OUR ATHLETES

At ATHLYDŌ, we proudly support athletes who embody resilience, discipline, and integrity—on the field, on the mat, and in life. From tailored coaching to sponsorship, we collaborate with those who lead by example. They are representations of strength, focus, and relentless dedication.

Brazilian Jiu-Jitsu Black Belt | Japan National BJJ Champion

Milena Sakumoto

Milena brings both technical mastery and unwavering determination to the mats. As a black belt competitor representing Japan, she exemplifies ATHLYDŌ’s core values: discipline in training, integrity in competition, and excellence in performance. Her journey through victories and setbacks inspires a new generation of athletes to embrace the path with courage and consistency.

Check youtube Channel

We believe in talent with character and commitment with purpose.